Why Users Disable Push Notifications on The Apps They Use

As you can see from the chart below. Only about half of users enable push notifications for an app. This may be because they turn it off initially or they do so later. We will discuss below. When users first encounter push notifications, they appreciate the convenience and value they bring. However, as the frequency

The Power of Mobile Apps for Nonprofits: A Guide

Introduction In today’s digital era, where technology plays a crucial role in our lives. For Non-Profits mobile apps offer a unique opportunity to connect with supporters, raise awareness, and streamline operations. Enhancing Communication and Engagement One of the key advantages of mobile apps for nonprofits is the ability to enhance communication and engagement with their

Mobile App Development Mistakes: Common Mistakes Made Building an App

Lack of Market Research Before embarking on your mobile app development journey, it is vital to conduct thorough market research. Understanding your target audience, their needs, preferences, and pain points will enable you to develop an app that resonates with them. By identifying your target market, you can tailor your app’s features, design, and functionality

Performing Effective User Testing of Your App

Why User Testing Matters User testing plays a crucial role in app development, as it allows you to gain valuable feedback from real users and identify areas for improvement. By analyzing how users interact with your app, you can understand their pain points, preferences, and expectations. This information empowers you to refine your app’s design,

Strategies to Improve User Engagement Metrics in Mobile Apps

In our last post we discussed some of the important User Engagement Metrics in Mobile applications. Now we will look at some of the ways to improve those metrics. Streamline User Onboarding A seamless and intuitive onboarding process is crucial for engaging users right from the start. Simplify the registration process, provide clear instructions, and

Important Engagement Metrics for Mobile Apps

User engagement metrics are quantitative measurements that reflect how users interact with your mobile app. By analyzing these metrics, you can gain valuable insights into user behavior and preferences. Below we discuss some of the most important Engagement Metrics for mobile applications. Active Users The number of active users is a fundamental metric that indicates

An Overview of Machine Learning and What it is

We wanted to do an overview of AI Machine Learning similar to the popular interview Chad Jones our CEO did with John Gormley awhile ago which you can listen to below. What is Machine Learning? At its most basic level, machine learning is a subset of artificial intelligence (AI) that focuses on giving machines the

Key Considerations to Consider before Building an App

Before building an app there are some things to think about to make sure you are on the right track. Define Your App’s Purpose Before you start developing your app, it is essential to define its purpose. You should have a clear understanding of why you want to develop this app, what problem it solves,

How Do Free Apps Make Money on Today’s App Store?

Below we discuss some of the monetization strategies for free app creators to recoup their investment. In-app Purchases In-app purchases are another popular monetization model for free apps. In-app purchases involve offering users the option to purchase additional features or content within the app. This model is particularly effective for gaming apps, where users can