People sometimes ask me what I learned when I was working at Apple. The answers depend on the context of the question and who is asking and is certainly too grand to put into a single blog post. However, I wanted to share some top tips learned while I was at Apple that I would
Working in an open office
An open office set up is quite popular, especially in the software development world. I believe a large reason is because it’s very economical from an office space perspective. In the same way you can gain more space in a house with an open floor plan, you gain more usable space in an office if
Price Sales to Market Your App: NuuNest Hits #1
With the recent sale of NuuNest on the App Store for $0.99 and a little marketing help from PregnantChicken NuuNest has reached #1 in the Canadian App Store and #2 in the US App Store for Paid Medical Apps. Short term sales with marketing support can help you get your apps out there to reach
5 Tips to Help Your App Make More Money
Often we are asked how apps can make money on the app store. I have complied a list of 5 tips that will help your app make more money on the app stores: 1. Positioning & Marketing Marketing is a very important component to apps making money and often overlooked. There are over a billion
Making Money on the App Store
In the early days of the App Store it was easy for developers to enter the market and make a lot of money with a paid app. There were many iPhone users and apps were hot and nearly anyone who made an app made at least a small fortune. Thus began the craze where everyone
Seeking Inspiration for Design
One of the most exciting things about our business, (aside from the cool apps we build!), is when we get to meet new clients and learn about their business. From this first discussion we hear develop mobile app ideas that can enhance their business and give some sort of value-add to their clients. Once we
Is Mobile Web Finally Dead?
“Is mobile web finally dead?” This question has been discussed for years. In terms of user preference, apps have won out as 85% of users prefer an app over a mobile website. But is mobile web truly dead right now? The answer depends on the demographics of your users – or more specifically, their phones
ROI – There’s an App for That, Part One: Apps that Generate Revenue
As you would imagine, every company that inquires about a mobile application wants to know the ROI. Of course, they want to earn revenues to pay off the development of the app. Well, there is much more to apps than revenue! Mobile apps can be divided into three main categories: * Apps that generate revenue * Apps
Why Smaller Tablets and Larger Phones Need Apps
During my presentation at the CANHEIT (Canada Higher Education IT) conference last year, a gentleman asked me something along the lines of, “what about app development for tablets? Do you need to create a new app, or can you just blow up the smartphone version?” I explained how the use case is often different