Strategies to Improve User Engagement Metrics in Mobile Apps

In our last post we discussed some of the important User Engagement Metrics in Mobile applications. Now we will look at some of the ways to improve those metrics. Streamline User Onboarding A seamless and intuitive onboarding process is crucial for engaging users right from the start. Simplify the registration process, provide clear instructions, and

Important Engagement Metrics for Mobile Apps

User engagement metrics are quantitative measurements that reflect how users interact with your mobile app. By analyzing these metrics, you can gain valuable insights into user behavior and preferences. Below we discuss some of the most important Engagement Metrics for mobile applications. Active Users The number of active users is a fundamental metric that indicates

An Overview of Machine Learning and What it is

We wanted to do an overview of AI Machine Learning similar to the popular interview Chad Jones our CEO did with John Gormley awhile ago which you can listen to below. What is Machine Learning? At its most basic level, machine learning is a subset of artificial intelligence (AI) that focuses on giving machines the

Key Considerations to Consider before Building an App

Before building an app there are some things to think about to make sure you are on the right track. Define Your App’s Purpose Before you start developing your app, it is essential to define its purpose. You should have a clear understanding of why you want to develop this app, what problem it solves,

How Do Free Apps Make Money on Today’s App Store?

Below we discuss some of the monetization strategies for free app creators to recoup their investment. In-app Purchases In-app purchases are another popular monetization model for free apps. In-app purchases involve offering users the option to purchase additional features or content within the app. This model is particularly effective for gaming apps, where users can

Agile Software Development – A High Level Overview

We use many aspects of Agile Software Development at Push Interactions. Below is a discussion of what are some of the elements of Agile Software Development. What is Agile? Agile is a software development methodology that emphasizes flexibility, customer satisfaction, and continuous improvement. It’s a collaborative approach that involves cross-functional teams working together to deliver

Advantages of Using Google Cloud For Server Backend

At Push Interactions most of our projects that we build from scratch make use of Google Cloud for the server backend. We want to discuss some of the benefits of Google Cloud verses for example hosting a server yourself. Scalability Probably the most important factor why we choose Google Cloud is that it can scale

Difference Between a Prototype and a Proof of Concept?

Proof of Concept and Prototype, two terms that are often used interchangeably but have very different meanings and purposes. A Proof of Concept is at an earlier stage of the development process whereas Prototype is at a later stage of the process and both are done for different reasons. By using the appropriate approach at

What is Automated Testing and Why is it Important?

Automated Testing helps to ensure the quality of your work. We think this is important at Push Interactions which is why we use this. The discussion below discusses what it is and why it is important. What is Automation Testing? Automation testing is the process of using software tools to perform repetitive and time-consuming testing