In December of 2012 we wrote a blog posted entitled “Top 6 ways to promote your mobile app“. One of the most common questions I hear as the marketing person for our company is “How should we market our mobile app?” I thought this was an important blog topic since it is such a popular
Feature Friday: HauteLook
When I was thinking of my favourite apps this morning I scanned my phone but for some reason passed right over one of my most frequently used apps, HauteLook. I think I passed over it because I thought “Well this app doesn’t improve efficiency, or teach me something or provide a service, it just gets
Batter Up! How Apple may hit a grand slam
If you watched Apple’s Keynote address at the WorldWide Developer’s Conference earlier this month, you could be forgiven for coming away a little disappointed. Apple did not announce – as many had hoped – a new phone, a new product line, or even any updates of their current products. They did unveil OS X 10.10
WWDC 2014
Every year, about 5000 people descend on San Francisco to attend Apple’s annual Worldwide Developers Conference (WWDC). Attendees get direct access to Apple’s software engineers, who are directly responsible most of the software that ships on Apple devices. They get to attend sessions covering various topics on how to build the best apps for iPhones,
A Fictional Day with a Smartwatch
The next wave of digital devices look to be headed towards wearable technology, quickly moving from fitness trackers like the FitBit (http://www.fitbit.com/) to smartwatches like the Galaxy Gear https://www.samsung.com/us/mobile/wearables/. No one can predict the future, but we can all dream, so today I’d like to walk you through a fictional day with a smartwatch. Morning
Mobile Trends Highlights
Kleiner Perkins is one of the most successful venture capitalist firms in the world. They have funded household names like Google, Facebook, Twitter, Intel among many others. They are a world-thought leader in predicting what is coming in the future, often because they are a part of picking the best ideas and helping to shape
Apps for cyclists and motorcyclists
It was “Bike Week” on CTV Morning Live today so I picked a selection of apps for those who prefer to travel on two wheels (motorized or human-powered!). EatSleepRide $2.99 for iPhone & soon coming for Android This app is calling itself the most advanced and comprehensive app for motorcycle riders! ESR is a social
Can you build that (app)?
We often get questions of what we can build as an app? What are the limitations? The answer is basically anything you can put your imagination to in an app. Think of any App, yes we can build that. We are only limited by Apple’s guidelines and the limitations of the device itself in terms
Should you build an app?
Push Interactions is a custom app developer: we’ve primarily only built other people’s apps. This puts us a great position, because we deal with a huge variety of domains, ideas, concepts, and business plans. In this post, I’d like to outline four main types of apps we’ve encountered and built, and what you should know