What is a “Mobile Strategy”?!

When I was in my undergrad for Marketing, I would often hear the phrase “What is your Social Media Strategy?”.  Now back in mid 2000’s “social media” was just coming into existence and platforms like Facebook and Twitter were starting to become popular and widely adopted.  It also seemed like individuals were quick to sign

Windows Phone – The Sleeping Giant

With Apple’s introduction of the iPhone back in 2007 and Google releasing the Android just a year later, no longer is it possible to escape the world of the smartphone. What was once reserved for the aristocrats and Blackberry was the undisputed king, this marvel of technology is fitted in the pockets of millions around

Techniques on Increasing User Engagement

If you’re getting ready to have an app built for your company (or perhaps you already have one and are deciding on your next move), you’re probably asking yourself how you can convince consumers to use your app, in order to make it a worthwhile investment? The answer is to make use of habit forming

BBM Channels for Businesses

BlackBerry has, in an explosive fashion, finally released BBM on Android and iOS. The popular chat application is now available for the two most popular smartphone platforms in the world. The Android application has exceeded 10 million downloads in just over 1 week (SOURCE). Between Android and iOS, BlackBerry claims to have added over 20

Co-op CRS App Reaches Top Download Status on App Store

We were excited to learn that over the weekend the Co-op CRS app we developed for Co-op was #14 in the Lifestyle section of the top free downloaded apps on the Apple App store.  Also, incredibly, the app reached the Top 300 app out of ALL apps on the Apple App Store! Co-op is a

CollegeMobile on CTV Saskatoon Morning Live ~ September 16th, 2013

Knock, knock, knocking on…. watermelons!?!?!  It was time for another Mobile Apps Monday on CTV Saskatoon Morning Live!  I had a really fun line up of apps to talk about this day and was excited to bring some fun props with me: For this day’s app segment I featured two movement related apps and one

Deciding Which Smartphone to Choose

This morning our CEO, Chad Jones, was on Global Morning Saskatoon to talk about the latest smartphone platforms. Here is a summary of his discussion with Global’s Melissa Nakhavoly: iPhone * Apple has confirmed that the iPhone 5S will be available on September 10th * iPhones are one of the most expensive phones on the

The Raw Advantage – A Custom App and a Custom Experience

One of the things that I love about working at CollegeMobile is all of the people who I get to meet and work with.  Across the board our clients are all amazing and we have strong and unique relationships with each of them.  Over the course of working here I began to realize an interesting

Co-op Coupons & Offers

Another great promotion for the Co-op Coupons and Offers has been put out by Co-op.  This is the Press Release they posted on August 23rd: “Interest in the Co-op CRS mobile app has shot up recently following the mid-July launch of the coupon feature in the latest version. The coupon feature is also now available