When you’re building a product, you want to make customer choice easy. As an example. When Steve Jobs returned to Apple. He found that there were many different types of computers, all different models very similar to each other. He actually sat down with the teams and asked, what’s the difference between these different computers? Turns out, there wasn’t a lot of difference between them, and there were just so many different models. Sometimes all it was is just the memory was different. He said, this is terrible. Consumers can’t figure out what to choose. We need to simply it. He said we are just going to have a grid with four quadrants. It’s going to be very simple. You’re going to have consumers on one side, professional on the other. And so for consumers, there’s going to be a high in low, and then for professionals, there’s going to be a high and low. That is it. It really simplified the buying experience.
