How to Build Customer Trust in Your App For Your Users

How to Build Customer Trust in Your App For Your Users Image

Building trust is vital for businesses in general and this also applies to mobile apps. Your customers need to know that their personal and financial information is secure and that they can rely on your app to work as expected and protect them and their data. Below are some tips on building trust with your users:

Build a Secure App

The first step in building trust with your users is to secure your app. Ensure that your app is using the latest security protocols and is protected against potential threats. Use security practices such as HTTPS to encrypt data transfer and secure storage systems to protect customer information.

Privacy and Use of User Data

User data privacy is a important concern for all users when it comes to using apps. Be transparent about how you collect and use customer data. Clearly state your privacy policy and terms of service. Explain how you use customer data and how you protect it. Be open about any data breaches and how you are addressing them.

Use In-App Permissions 

Users are accustomed to mobile apps asking for their information. But they still want to know why the information is relevant to their experience. You should only collect information you need and let them know why your app requires the data.

Make Registration Optional

Give users the option to register or not. Keep registration simple, and include a button that allows users to skip the registration if they prefer. Or as we usually recommend don’t require registration until the time that information is required to perform some action. Since that gives users the opportunity to experience important sections of your app and prove value before requiring registration from them.

Don’t Sent Too Many Push Notifications

When using Push Notifications make sure not to send too many. Users will often deletes an app if they feel an app is sending too many notifications. Only provide notifications when needed and provides important information the user may want. Same goes for emails as well.

Chad Jones Photo
Chad Jones Photo
About the Author

Chad Jones

Chad is the Founder and CEO at Push and was a former Apple Engineer before returning to Saskatchewan to revolutionize the mobile development world. Chad is passionate about creating efficient, well-designed software.