Earlier this week I revisited a previous blog post of ours where we discussed the top 6 ways to market your mobile app. Now the original blog post was written in 2012 so I thought it was important to update our blog with some new ideas!
In part 2 of this series I will discuss some new ideas and show some examples of how our own clients have utilized these marketing tips:
Blogs
A great way to show your expertise and share information is through blogging. Start by considering what topics are relevant to tie your blog and app together. Next consider what pictures or info-graphs will enhance your written blog content. One thing to remember is to write your blog like you would a diary, because in its most basic form a blog is really an online diary. By using a first person voice you can connect with your reader and make sure your blog doesn’t come off too “salesy”. Keeping your blog updated with new and fresh content is a great way to engage new and current users of your app.
Pinterest is a growing and powerful tool for anyone who has developed a mobile app. If you have written blogs that include pictures you can post them to Pinterest where others will re-pin your unique content! Remember Pinterest is all about pinning visually appealing content. A great example is Cindy and Jana of NuuNest’s Pinterest Page below. They not only pin their own blog content with interesting and beautiful photos but they also pin others content to ensure their boards are filled with useful information for new parents (their target market).
Contests
Running a contest is an another effective way to get your app in front of new users. Promoting your contest on social media is a good way to get the contest in front of your new and potential users. Cindy and Jana asked their users to take a short survey with questions about their experience using NuuNest and then drew a winner for a $25 prize.
YouTube
“If a picture is worth a 1,000 words then video is worth 1,000 pictures.” ~ author unknown
Video is an extremely effective way to promote your app. Start up a YouTube page and include an app promotion video and other videos that will compliment your overall brand. With every app that we develop we make an app tour video that you can use for promotion or to build your own video around.
Word of Mouth
Last but not least I needed to mention word of mouth. This is often the most powerful form of marketing. Every opportunity to have make sure to mention your app and people will eventually start to download it. If your app is well made and provides some value to the user they will most likely tell their friends about it.
I hope you have enjoyed these app marketing methods and that you will find that some of these suggestions fit with your communication plan. This list is not by any means comprehensive, there are certainly many other ways out there but I wanted to mention some of the free or less expensive ways to promote your app. Good luck with your app marketing!
