Latest Insights

July 2, 2014

It is becoming more common for apps to support sharing to social networks, be it Facebook, Twitter, Instagram, or Google+. The major smartphone platforms have been integrating these social networks deeper into the operating system. For example,... 

June 30, 2014

June 27, 2014

June 25, 2014

One of my mentors at Apple used to say "With infinite time and infinite resources, an engineer will produce nothing". I believe this to be true. This is because given infinite time and infinite... 

June 23, 2014

In December of 2012 we wrote a blog posted entitled "Top 6 ways to promote your mobile app".  One of the most common questions I hear as the marketing person for our company is "How should we market... 

June 20, 2014

When I was thinking of my favourite apps this morning I scanned my phone but for some reason passed right over one of my most frequently used apps, HauteLook. I think I passed over it because I... 

June 18, 2014

June 16, 2014

June 13, 2014

The next wave of digital devices look to be headed towards wearable technology, quickly moving from fitness trackers like the FitBit (http://www.fitbit.com/) to smartwatches like the Galaxy Gear https://www.samsung.com/us/mobile/wearables/. No one...