Latest Insights

In the early days of the App Store it was easy for developers to enter the market and make a lot of money with a paid app. There were many iPhone users and apps were hot and nearly anyone who made an app made at least a small fortune. Thus began the... 

Time to wet you app-etite for the Holidays with a few Holiday-themed apps!  There is nothing that I love more than reviewing apps for CTV and my favourite to research and review are apps for the... 

When I was in my undergrad for Marketing, I would often hear the phrase "What is your Social Media Strategy?".  Now back in mid 2000's "social media" was just coming into existence and platforms... 

With Apple’s introduction of the iPhone back in 2007 and Google releasing the Android just a year later, no longer is it possible to escape the world of the smartphone. What was once reserved for... 

BlackBerry has, in an explosive fashion, finally released BBM on Android and iOS. The popular chat application is now available for the two most popular smartphone platforms in the world. The Android application has exceeded 10 million downloads in...