Microanimations

Microanimations Image

Microanimations are small animations that you want to add to your app or websites. They’re like the examples I’m showing in the below video.

You add them to your app or website to not only give feedback that the users are using it that they’ve tapped an action and something happened but it also because of the animation it actually releases dopamine in their brain and causes them to feel a happy feeling. You should add these animations anywhere you want the user to do something so for example you want them to like a video then you’re going to add a little animation maybe when they buy something on your website or on an app when they first launch it you give them a little animation splash screen animation to get reinforce them to want to keep coming back. Microanimations shouldn’t be used everywhere it should be sparingly because if you do it everywhere it loses that effect it won’t actually cause the dopamine reaction.

Chad Jones Photo
Chad Jones Photo
About the Author

Chad Jones

Chad is the Founder and CEO at Push and was a former Apple Engineer before returning to Saskatchewan to help revolutionize the mobile development world. Chad is passionate about creating efficient, well-designed software.