It is becoming more common for apps to support sharing to social networks, be it Facebook, Twitter, Instagram, or Google+. The major smartphone platforms have been integrating these social networks deeper into the operating system. For example, Apple’s iOS platform has system-level support for Facebook and Twitter, providing an easy way for apps to share
The Smartwatches are coming
Smartphones, tablets and apps have changed people’s lives. How they interact with each other and how they interact with information has fundamentally changed in the past few years. A new class of devices have come out called Smartwatches which also have big potential to make an impact on the “smart” market. With the recent leak
How to market your mobile app part 2
Earlier this week I revisited a previous blog post of ours where we discussed the top 6 ways to market your mobile app. Now the original blog post was written in 2012 so I thought it was important to update our blog with some new ideas! In part 2 of this series I will discuss
How to market your mobile app Part 1
In December of 2012 we wrote a blog posted entitled “Top 6 ways to promote your mobile app“. One of the most common questions I hear as the marketing person for our company is “How should we market our mobile app?” I thought this was an important blog topic since it is such a popular
Batter Up! How Apple may hit a grand slam
If you watched Apple’s Keynote address at the WorldWide Developer’s Conference earlier this month, you could be forgiven for coming away a little disappointed. Apple did not announce – as many had hoped – a new phone, a new product line, or even any updates of their current products. They did unveil OS X 10.10