User engagement metrics are quantitative measurements that reflect how users interact with your mobile app. By analyzing these metrics, you can gain valuable insights into user behavior and preferences. Below we discuss some of the most important Engagement Metrics for mobile applications.
Active Users
The number of active users is a fundamental metric that indicates the size of your app’s user base. It provides an overview of your app’s reach and popularity. This isn’t just users who have downloaded the app. But in some cases you can also see how many users have launched the app in the last month for example. Where if a user launched the app in the last month they would be considered “active”.
Retention Rate
Retention rate measures the percentage of users who continue to use your app over a specific period. A high retention rate indicates that users find value in your app and are likely to keep using it.
Session Length
Session length measures the duration of time users spend within your app during a single session. Monitoring this metric helps you understand how engaging your app is and whether users are spending enough time interacting with your app.
Screen Flow Analysis
Screen flow analysis visualizes the user journey within your app, showing the sequence of screens users navigate through. This metric helps you identify potential bottlenecks and areas for improvement in the user experience.
There are also other analysis tools that can be used such as overall downloads. But some of the above are the ones most often examined.
