What is a Soft Launch and Why Would You Do One?

What is a Soft Launch and Why Would You Do One? Image

What is a Soft Launch?

A soft launch, is a low-key, limited launch of a product or service before the full-scale launch. During a soft launch, a company releases its product or service to a limited audience, such as a select group of customers or a specific geographical location, to test the product, gather feedback, and work out any kinks before launching it to the wider public.

What are the Benefits of a Soft Launch?

There are several benefits to conducting a soft launch, including:

  1. Testing the Product or Service: Soft launches enable businesses to test their products or services before launching them to the wider public. This allows companies to identify any issues or bugs that may need to be addressed before the full launch.
  2. Gathering Feedback: Soft launches allow companies to gather feedback from a limited audience, which can help them improve the product or service and make any necessary changes before launching it to a wider audience.
  3. Generating Buzz: Soft launches can generate buzz and excitement around a product or service, which can lead to increased interest and demand when the product is launched to the wider public.
  4. Reducing Risk: Soft launches can help reduce the risk of launching a product or service that may not be well received by the public. By testing the product with a limited audience first, companies can mitigate potential risks and ensure that the product or service is well received before investing in a full-scale launch.
  5. Cost-effective: A soft launch is often more cost-effective than a full-scale launch, as you can test your product or service with a smaller audience.

How to Execute a Successful Soft Launch

To execute a successful soft launch, companies should consider the following steps:

  1. Clearly Define the Goals: Companies should define clear goals and objectives for the soft launch, including what they hope to achieve, who the target audience is, and how they plan to measure success.
  2. Identify the Target Audience: Companies should identify a specific target audience for the soft launch, such as a select group of customers or a specific geographical location.
  3. Develop a Marketing Plan: Companies should develop a marketing plan to generate buzz and excitement around the soft launch, including social media campaigns, email marketing, and targeted advertising.
  4. Test the Product or Service: Companies should test the product or service with the limited audience and gather feedback to identify any issues or areas for improvement.
  5. Make Necessary Changes: Based on the feedback received during the soft launch, companies should make any necessary changes to the product or service before launching it to the wider public.
  6. Set a timeline: Determine how long your soft launch will run and set a timeline for feedback and improvements.


A soft launch can be an effective strategy for testing a product or service and gathering feedback before launching it to the wider public.

Chad Jones Photo
Chad Jones Photo
About the Author

Chad Jones

Chad is the Founder and CEO at Push and was a former Apple Engineer before returning to Saskatchewan to revolutionize the mobile development world. Chad is passionate about creating efficient, well-designed software.