What is an API and why should you care?

What is an API and why should you care? Image


At our company, we understand the importance of APIs in today’s digital world. In this article, we will dive deep into the concept of APIs, their benefits, and how they can be used to drive innovation and growth for businesses. Our aim is to provide a comprehensive understanding of APIs and help businesses harness their power to drive success.

What is an API?

An Application Programming Interface (API) is a set of protocols, routines, and tools for building software applications. APIs act as an intermediary between different software systems and allow them to communicate with each other. APIs specify how software components should interact and make it easier for developers to integrate different systems. APIs are very common when working with an app that needs to contact a server, or one piece of software needs to integrate with another.

Benefits of APIs

APIs offer several benefits for businesses. They allow businesses to:

  • Integrate their systems and data with other applications and services
  • Expand their reach by offering services to third-party developers
  • Create new revenue streams by monetizing their APIs
  • Drive innovation by fostering collaboration between different teams and companies
  • Improve their customer experience by offering new services and integrations

How are APIs used?

APIs can be used in various ways to drive business growth. Some common use cases include:

  • Integrating with third-party services: APIs can be used to integrate with other applications and services, such as payment gateways, social media platforms, and email marketing tools. This allows businesses to offer a more comprehensive solution to their customers and improve their overall experience.
  • Building mobile apps: APIs can be used to build mobile apps that interact with backend systems and services. This allows businesses to create new channels for engaging with their customers and reaching new audiences.
  • Developing custom integrations: APIs can be used to create custom integrations between different systems within a business. This can help streamline workflows, automate processes, and improve efficiency.

API Architecture

API architecture refers to the design and structure of APIs. There are several different types of API architecture, including:

  • RESTful APIs: REST (Representational State Transfer) APIs use HTTP requests to perform operations on resources. They are designed to be simple, scalable, and easy to use. These are the most common APIs used with mobile apps.
  • SOAP APIs: SOAP (Simple Object Access Protocol) APIs use XML to exchange messages between systems. They are more complex than RESTful APIs but offer more advanced features, such as extra reliability.
  • GraphQL APIs: GraphQL APIs allow developers to specify the data they need and receive it in a single request. They are designed to be flexible, efficient, and easy to use.


In conclusion, APIs are a powerful tool for businesses looking to drive growth and innovation. They offer a range of benefits, including improved customer experience, new revenue streams, and enhanced collaboration. By understanding the basics of API architecture and how APIs can be used, businesses can harness their power to achieve success.

Chad Jones Photo
Chad Jones Photo
About the Author

Chad Jones

Chad is the Founder and CEO at Push and was a former Apple Engineer before returning to Saskatchewan to revolutionize the mobile development world. Chad is passionate about creating efficient, well-designed software.